I don't think that Canon was competing with itself- I think it was trying to maximize profits.. And that they depend upon euphoria about a new camera release as much as we expect improvements..
Look at their lineup released this year and why - and you will have a better understanding of their motives...
First - the 5D3 - eagerly awaited upgrade from the 5D2.. Expensive- but targeted a larger user base- and I think they were actually competing with Nikon - trying to beat them out of the gate ( timewise- not featurewise ). They probably also increased lens sales with this camera as well- as users with EF-S now forced to upgrade...
Then came the 1DX.. Targets a much smaller crowd..
Then the T4i- targeting new users that could not or would not afford one of the pricier options...
Then the 6D- for those that wanted full frame but don't want to afford the latest & greatest... Still a win for Canon- because it will probably spur more EF lens sales too as users upgrade their EF-S lenses... Just in time for Christmas too..
Most new camera owners won't afford a 1DX- too pricey for most.. The 5D3 was priced a bit higher initially- because Canon knows that if the user can get the latest and greatest- in their hands- they will pay the premium.. IF this is the new owner's first full frame- it also spurs EF lens sales- like the 70-200 f/2.8 IS II... The order of release was important for Canon- on several levels.. 1- they had to beat Nikon out the door- get the 5D3's onto the shelves.. 2- New owners, to Canon, represents locking the owners into Canon and also represent future pricier EF lens sales- whether it be multiple EF prime lenses or EF zoom lenses although they really want to sell L lenses...
Had the cheaper options been released first- it would have been self defeating- if a guy or gal just bought a T4i - they would be unlikely for them to buy a 5D3 a few months later.. Stalling the full frame rebel ( 6D ) till just before christmas- encouraged sales of 5D3's. Had the 6D came out first- far fewer 5D3's probably would have been sold.. Had the t4i been released first- more T4i's would have been sold- but far fewer full frame bodies would have been sold.. So, Canon needed to get the order straight - first- to maximize their overall sales.. They would not have released the 6D first- self defeating.. They would not have released the 6D before the T4i- again- because they wanted those that were thinking about full frame- and giving them time to buy the 5D3 first- maximizing 5D3 sales... It was carefully orchestrated- if you think about it. Canon knows euphoria about a new camera release drives sales.. Get as many out there when they release the camera- and they sell more at the higher prices... Get them out too slowly- and sales droop- or worse- your potential customers go to other brands- like Nikon. When the euphoria drops some- there goes sales... It's almost like making the winning bid on E-Bay. Yep- you can pay more than you should have- but you won or you feel like you did...
So, which Rebel should you get.. If you are shooting portraits at night- the 6D probably represents the better value.. During daylight- less differences.. You already understand the DOF differences.. If you've already been drinking the FF kool-aid- then get the 6D and be done with it. Save your self a few hassles... Either will be fine- starting out.. The t4i might be cheaper - or look deceivingly so. Reality- neither is a cheap road to go down- just that the 6D will give you a bit more capabilities and bells and whistles to play with. ( I like the idea of the remote app - especially for street... ).
EOS 5D III, EOS 7D,EOS Rebel T4i, Canon 70-200 f/2.8 IS II, Canon 24-105L, Canon 18-135 IS STM, 1.4x TC III, 2.0x TC III, Σ 50mm f/1.4, Σ 17-50 OS, Σ 70-200 OS, Σ 50-500 OS, Σ 1.4x TC, Σ 2.0x TC, 580EXII(3), Canon SX-40, Canon S100
Fond memories: Rebel T1i, Canon 18-55 IS, Canon 55-250 IS, 18-135 IS (Given to a good home)...