Help selling photos to record label

I recently shot the band Marduk on their 'Serpent Sermon' Australian tour. One of the support band's record label contacted me last night;

"William,

Saw some of the Portal photos you took from their recent show. Really sick stuff. I would like to have some of these at high res to help promote their upcoming new album.

Let me know what you'd like to work out compensation wise, for a number of these Portal shots that I can hopefully/possibly use. Always good to have a decent amount at my disposal.

Hope to hear from you soon,
thanks again"

I've charged for photo shoots for local bands in the past but still don't really have an idea of what I should be charging. More specifically, what I should charge the record label for the photos. Going by his statement "Always good to have a decent amount at my disposal" I am assuming he wants something like twenty photos, so I was thinking that I should charge per photo, inform him of the total and negotiate from there. I certainly don't want to present him with an outrageous/unreasonabl​e figure that makes him rethink the entire deal, but I don't want to undersell myself (again).

I know there will be threads on this sort of thing in the past but I kind of need to get back to him as it has already been a day since he emailed me, and I don't want to leave him hanging.

Can anyone help me out, please?

If anyone is curious about the photos, you can view them here - http://www.flickr.com …s/sets/72157632​515847177/

I would start with an offer of $50 AUD per photo for non-exclusive digital/print promotion rights for 5 years(excluding product/merchandise use), or $250 for the entire collection. I probably would not settle for anything less than $30/$175.

-Scott

sspellman wrote in post #15490830
I would start with an offer of $50 AUD per photo for non-exclusive digital/print promotion rights for 5 years(excluding product/merchandise use), or $250 for the entire collection. I probably would not settle for anything less than $30/$175.

-Scott

Seems a bit cheap, but its a good starting point. Either price per photo or for the whole selection.

I would focus more on charging per use than charging per image.
You just want to make sure that you aren't charging a rate that may be appropriate for one time use on a promotional, temporary web page that's advertising one of their show dates, then have the image be used on a CD cover or billboard, for that same rate.

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