David, I'm not in a position to discuss product pricing, but I can say that the number you picked is definitely not within the realm of possibility. The manufacturer has been adamant about maintaining a very specific price point and that price point is well north of what we might wish for. Edward actually has very little maneuvering room if he wants to sell this product.
The CL-180 is most definitely in a different product tier than, say, the Yongnuo family of flashes and you have to accept that it will be priced accordingly. I know for a fact that Edward is trying his best to bring this flash to market at the most attractive price possible.
I can appreciate the complexities of pricing products into a market. (It's one of my not so fond memories from yesteryear. )
Based on the information you provided I'm expecting the CL-180 is competitive with the Quantum devices. I based my "wish" number on what I think wedding and other photographers will be interested in paying for its capabilities. At $600 or so a unit it becomes a much more difficult decision for a photographer to make. Now its just about the same price as a monolight with battery pack that also has remote power control. So, why make the investment?
Obviously I am making these comments without any real market research, just gut feel.
And then it comes down to quantities. Selling 100 a month at price X or 300 at price Y or 600 at price Z.
One thing I remember from my product marketing days is that some private label manufacturers have an unrealistic vision of their products value.
That's probably enough about product marketing and pricing for this thread.