JakAHearts wrote in post #15550211
I prefer flash because it allows me to choose whatever background I wish, back it as bright or dim as I wish and then still choose the quality and quantity of light I wish along with its directionality.

You like flash because you can control the light. Thats what photographers are supposed to do. Analyze the ambient lighting and determine whats the best way to capture an image in the given lighting conditions. A flash gives you some degree of control and allows you to manipulate the given ambient conditions. If you can do it with something else,,GREAT. But a flash is often the most expedient way to control many many ambient lighting situations. For the life of me, I dont understand why people are afraid of learning how to use a flash. Its by far the most important tool we have in our bags.