Emulating this Headshot Photographer- what's missing?

Hello all. I want to emulate one of my favorite photographers, Leslie Hassler (it would probably help to look at her outdoor shotshere.) I've already gleaned so much from you, and I'd like to step my game up-- I've recently been able to invest in some more equipment but am taking my time researching what will help me achieve the look I want. My current set up is:

• Canon 20D
  
• 50mm 1.8
  
• Flashpoint (Adorama) 32" 5-in-1 reflector, using mostly the gold side
  

It appears they use a lens longer than 50mm, you really want 75mm or more for portraits.
Even with the crop your 20D is still 50mm only.

Try the 85mm 1.8 its affordable and should do a fine job.

Also a bit of fill flash can help with the shadows.

Its not the lens. It looks like she is blocking or diffusing the sunlight then filling in with flash. You can tell from the shadows and catchlights. Also she is probably using full frame and has good pp technique to get those natural skin tones.

Thanks everyone for their responses... I guess my next question is, would a diffused 430 EX11 or any other speedlite give me that quality of fill flash? I've been using only reflectors so far, but I am definitely open to investing in a flash if that would step up my shots... Setting up reflectors and reflector stands in busy NYC is a chore some times, and it'd be nice to just pull out a flash. I usually hate the look of flashes though. Is there a way to sue them that will give me results like what she gets?

Thanks!

whoops.. I don't want to sue the flashes... I meant "set them"

The catchlights look too big to me to be bare flash. Bare flash is just a pinpoint of light in the eyes. Maybe she's using a small umbrella or some sort of homemade bounce card/diffuser.

It looks to me that she is using a large rectangular softbow and setting it at about 0 degrees in front and 45 degrees above.