Ryan I agree about the high f numbers, over 1x-2x I tend to limit to f/8 or less and stack, I suspect this is why the images are reproduced small.
Bob, yes I wondered about lighting, the lighting in his shots look quite good. I certainly have difficulty with less magnification. Although his emphasis was on the twin flash a ring flash was also mentioned. I didn't notice any ring highlights however.
Note his route to 10x was a 2x rather than more extension so the minimum working distance was not affected. He notes an expected loss of image quality with more glass, but stopping down so much probably does not show it up by comparison. Although he seems to use more conventional f stops with less magnification.