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Thread started 04 Mar 2013 (Monday) 10:05
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Canon Announces the Development of New High Sensitivity Sensor

 
Village_Idiot
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Mar 21, 2013 08:29 |  #31

Osiriz wrote in post #15675330 (external link)
Sure, the R&D on video might not be a "waste" for everyone, but for me as a still photographer, it is nothing but a big fat waste.

-End of my pointless rant-

I'm primarily a still photographer that's gotten in to video production and it's been a blast. It's definitely not something I ever thought I do and it something I would have never done without a 5D MKII. Expand your horizons and don't get stuck in a hole. Sometimes you have to change and adapt to be successful.


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Mar 21, 2013 09:49 |  #32

Osiriz wrote in post #15675330 (external link)
Sure, the R&D on video might not be a "waste" for everyone, but for me as a still photographer, it is nothing but a big fat waste.

It can't be a waste for you, because Canon didn't need to involve you in anyway to perform that research.

On one hand, Canon is selling video cameras (low-end and high-end) which means that they already have a product area that brings in money and can pay for that R&D and that needs video functionality. That their camcorders also happens to use DIGIC chips is just a nice spin-off. So DIGIC chips with video in the DSLR is a nice spin-off.

The transistors and code space in that DIGIC that are dedicated to video, might possibly be wasted on you. But that R&D isn't wasted since you were never involved in the first place.

Canon also happens to sell P&S cameras - and video is a required feature for that product line. They also use the DIGIC chips. And also have their own budget for investing in video support.

And the R&D done on sensors for camcorders and P&S image sensors means that the DSLR division don't need to invest huge amounts of money to figure out how to get the DSLR sensors to support video.

So: What video-related R&D would Canon be able to skip, to allow the development of a high-MP sensor for you? Canon should kill off their camcorder and P&S development work? Does that sound like a good idea? In what way do you feel that Canons DSLR engineers are wasting their time on designing solutions for video?


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Canon Announces the Development of New High Sensitivity Sensor
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