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Thread started 04 Mar 2013 (Monday) 16:48
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Entering Food Photography Industry

 
bmaxphoto
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Mar 04, 2013 16:48 |  #1

I really want to get better at food photography. I have a passion for it, and an appreciation for all the technical aspects involved. However, thus far all I have shot is food I prepare. I think I am a better photographer than chef. How do you get in with decent chefs and restaurants to shoot their food before you are good enough to charge for it? I don't want to devalue what I do, but I don't have the experience to begin charging. It would seem either strange, or detrimental to future revenue, to just offer to shoot for free. Any thoughts on how to get started? Thanks in advance.


"When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence." ~Ansel Adams

  
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Dan ­ Marchant
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Mar 04, 2013 18:11 |  #2

Like any other type of photography I think you will need to do "time for" shots where you donate your time for free, a chef donates their time for free - and you get images that you can use in your portfolio and he can use for marketing.

There is a difference between working for free and working to build your portfolio. When you don't have a portfolio of great work getting usable images is of value to you, so you aren't working for "free". Once you have a portfolio there is no value in doing more free work.


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DC ­ Fan
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Mar 04, 2013 20:45 |  #3

bmaxphoto wrote in post #15676590 (external link)
I really want to get better at food photography. I have a passion for it, and an appreciation for all the technical aspects involved. However, thus far all I have shot is food I prepare. I think I am a better photographer than chef. How do you get in with decent chefs and restaurants to shoot their food before you are good enough to charge for it? I don't want to devalue what I do, but I don't have the experience to begin charging. It would seem either strange, or detrimental to future revenue, to just offer to shoot for free. Any thoughts on how to get started? Thanks in advance.


Be aware that much of what looks like food in a photograph is faked. (external link)

There's an art of sorts to creating objects that look edible but aren't, and it's called "food styling." (external link)




  
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bmaxphoto
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Mar 04, 2013 21:09 as a reply to  @ DC Fan's post |  #4

Thanks. How would one separate the markets into the "time for" crowd and the market reserved for income producing work once the skillset is there, when you live in a relatively small town and business owners probably talk? I don't want to do 'time for' for a few and then have the expectation for all. But then again, this is something that just requires correct and adequate communication prior to the shoot. Perhaps not an issue?

Thanks for the info on styling, but I am well aware. I will more than likely have to do this myself as the likelihood of having a food stylist where I live is slim at best.


"When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence." ~Ansel Adams

  
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Foodguy
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Mar 04, 2013 21:20 as a reply to  @ bmaxphoto's post |  #5

If you're looking to learn a little and have access to better looking food than you can prepare yourself...and you live in a small town with few resources...what better way than to offer up a trade or two or three?


My answer for most photography questions: "it depends...'

  
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bmaxphoto
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Mar 04, 2013 21:27 |  #6

Foodguy wrote in post #15677542 (external link)
If you're looking to learn a little and have access to better looking food than you can prepare yourself...and you live in a small town with few resources...what better way than to offer up a trade or two or three?

I was really hoping you would show up. What do you mean by a trade? I give them photos and I get photos for portfolio? Or are their other ideas?

When will I know that what I have is marketable and the trade sessions should end? I want to start making some money, even if it is not much, as soon as possible to start increasing the versatility of my lighting setup...

Thanks!


"When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence." ~Ansel Adams

  
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Foodguy
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Mar 04, 2013 21:39 as a reply to  @ bmaxphoto's post |  #7

That's what I meant. Be up-front with a restaurant owner that might have the need for photography. Tell them that you're just starting out and offer to do a trade with them. They prepare the food, you shoot it. Give them big files, encourage them to print up posters or table tent cards. I know that's counter to much of the thinking here, but there's value in your producing real samples to show other restaurants, imo.

Scout the location ahead of time to be prepared when you walk in as to what conditions you'll be working with. Schedule it for a time when the restaurant isn't busy. Have a conversation with the chef about what plates you'll be shooting. this will give you the opportunity to do a little research (google images) from which you can develop specific ideas to execute.Pay attention when you're looking through your camera, don't be afraid to ask the chef to move a things as you see the need....right down to making sure the plates are clean.

An easy way to shoot the job is to find a spot that has access to some window light. Bring a few fill cards and the means to support them. Back or side light with a fill ard will do a lot. Reasonably large apertures, paying attention to what's the most important element of the food and you should be good to go. Get close, but not so close that it becomes abstract, but let the background (if there is any) elements simply provide a backdrop or context.

Best of luck-


My answer for most photography questions: "it depends...'

  
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Foodguy
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Mar 04, 2013 21:41 |  #8

bmaxphoto wrote in post #15677567 (external link)
When will I know that what I have is marketable and the trade sessions should end? I want to start making some money, even if it is not much, as soon as possible to start increasing the versatility of my lighting setup...

Thanks!

When you have a portfolio of great images that you can use to generate additional paying work. The most difficult aspect in this as in many things is simply getting started.

That could come from one job or maybe it'll take 10, who know until you start?


My answer for most photography questions: "it depends...'

  
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bmaxphoto
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Mar 04, 2013 22:11 |  #9

Thanks Foodguy. Very motivating and encouraging words. Time to stop talking and start shooting.


"When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence." ~Ansel Adams

  
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watt100
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Mar 05, 2013 04:29 |  #10

DC Fan wrote in post #15677396 (external link)
Be aware that much of what looks like food in a photograph is faked. (external link)

interesting article




  
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breal101
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Mar 05, 2013 08:46 |  #11

An additional option is to find an aspiring food stylist, or one with limited paid experience. Work out a trade for pictures deal with them. They need portfolios too.

They might be more difficult to find but at least you wouldn't spoil a potential client by giving them free work.


"Try to go out empty and let your images fill you up." Jay Maisel

  
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Foodguy
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Mar 05, 2013 16:22 |  #12

breal101 wrote in post #15678930 (external link)
An additional option is to find an aspiring food stylist, or one with limited paid experience. Work out a trade for pictures deal with them. They need portfolios too.

They might be more difficult to find but at least you wouldn't spoil a potential client by giving them free work.

That's a good idea.

I think the OP said that the chances of finding a 'food stylist' in his part of the world might be slim, but maybe there's a culinary program in the area? Community colleges typically offer classes in the culinary arts.

Starting out, I wouldn't be too ambitious with the food though. A burger/sandwich/soup..​.basic stuff will be great practice.

Pay attention to the food. If the burger needs to be re-built to show all of the ingredients, now's the time to do it. The page linked above will offer some basic tips that you could pass along to an accomplice, but the basic idea is that it needs to LOOK good...it really doesn't matter much how it might taste. Pay attention to light and how good light can make even regular food look spectacular. Pick up a magazine for ideas as to angles, props, colors. Food photography goes in trends and we're getting away from a highly selective focus to a softer simpler presentation for most projects like you're describing.


My answer for most photography questions: "it depends...'

  
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