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Thread started 04 Apr 2013 (Thursday) 20:31
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canvas print pricing help!

 
nickmartinophotography
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Apr 04, 2013 20:31 |  #1

I am having a photography showing this weekend did all my prints on canvas. I am trying to figure out how much I should charge. My prints are: 20x24, 24x24, 20x30, 24x36, and 20x60. This is really my first time showing so I don't want to over estimate the worth of my prints, but also don't want to undersell myself. you can see some of my work here: http://nickmartinophot​ography.com/gallery/ (external link)

Any thoughts would be appreciated?




  
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skippix
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Apr 04, 2013 21:24 |  #2

nice looking stuff!

it's great to have these type of prints in inventory so that you can do shows, but don't go in expecting to make money off sales. go in expecting to get exposure. sales will be gravy. price to value your work and to let prospects know that you aren't going to give your products and services away.

i'd suggest $250, $300, $400, $500, and $750. maybe even set higher prices and offer a show discount.

keep in mind, pieces like this are priced differently than what you'd price reprints. these are wall art pieces and have greater value. also, your real market could turn out to be a commercial market. for example, a friend of mine just finished decorating an office building with about 15 huge (5'x6') metal prints; the client saw his work in a coffee shop and it was priced upscale (as opposed to arts-in-the-park give-away prices).

good luck!


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chrismar
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Apr 04, 2013 21:41 |  #3

My brother from another mother!

Nice work, good luck!


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magoosmc
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Apr 04, 2013 21:48 |  #4

Quick rule of thumb - Price them at least three times your cost of processing a canvas. If a canvas costs you $100 to process, sell it for $300. Out of the $300 the first $100 is to recover your cost, the second $100 is to replace the canvas, the third $100 is your profit.


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brianodom
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Apr 05, 2013 05:57 as a reply to  @ magoosmc's post |  #5

man I see photogs letting those things go now low as 45.00 SMH :(


But I absolutely agree with the photographer's above me


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cdiver2
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Apr 05, 2013 07:28 |  #6

brianodom wrote in post #15792901 (external link)
man I see photogs letting those things go now low as 45.00 SMH :(


But I absolutely agree with the photographer's above me

Where do they get them printed to be able to sell at that price? my printing cost is more than $45




  
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nickmartinophotography
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Apr 05, 2013 12:36 as a reply to  @ cdiver2's post |  #7

Thanks for the feedback.. also just as a plug, I ordered from cgproprints.com

really nice quality.. one came with a minor tear in it and they are printing anew one right away, minimal questions asked.




  
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digirebelva
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Apr 05, 2013 14:24 |  #8

magoosmc wrote in post #15792136 (external link)
Quick rule of thumb - Price them at least three times your cost of processing a canvas. If a canvas costs you $100 to process, sell it for $300. Out of the $300 the first $100 is to recover your cost, the second $100 is to replace the canvas, the third $100 is your profit.

Agreed...at least 3-3.5x times your cost, but remember the higher prices beyond that are generally commanded by those who already have established names..and folks are willing to pay those prices


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canvas print pricing help!
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