I think you have to understand where I am coming from. Until last week I had little knowledge of the Canon 70-300 L lens. I am also very analytical. While doing my research I found that this lens was introduced by canon in Aug of 2010, date now is Apr. 2013.
When I read the (April, 2013) overview copy on canon's and others web sites I see "the new canon EF......." and then read "improved image quality " and "a newly developed Fluorine coating". I question what they mean by "NEW". I question when I actually have the lens in my hands and find that the colour is light gray and not “gleaming white” as stated and confirmed by the sales people I talked to. I have been to to 3 different dealers. One dealer had a glass top display with all the” L” lenses lined up in a row The 70-300 mm lens was even a different colour than the rest of the other L lenses. Again confirmed by the salesperson. I also googled "photos of a canon 70-300 L and found lenses that are light beige, light gray. cameo and mostly white colour. So WTF?
I have talked to and emailed other dealers in the US and Canada and canon reps in both countries and posted to other forums without satisfactory results. I have received many confusing and irrelevant responses but with the main consensus I have gotten is I just should ignore the overview. A gain WTF?
So it is now obvious that canon’s overview copy is not only out of date and it also seems that it was created using canon’s own self made version of a dictionary (eg. gleaming white now means light gray) it is very misleading.
It’s what my perception of what “NEW” means that matters. I want to make sure that I purchase the latest, up to date lens available to this date April, 2013.
As an aside, are you now, in 2013 older or newer than you were in 2010? Would a new 2010 car be actually new in 2013. If you want to buy a 2010 car would you not want a price reduction or even an up to date 2013 model?
Great stuff for a guy who wants to buy this lens and gather accurate information on the lens in April,2013 and hence the reason for the post. I have questions. Now the colour does not matter, Just don’t tell me one thing and I see another. I have great vision and I am not colour blind. Yes people, this lens was new in 2010 and yes you can say it is canon’s newest L lens but it is not ”new” today April 29, 2103.
So to reiterate my question. Has canon created a new version or update of its 70-300mm L lens since Aug. 2010? Yes or no based on your present knowledge and perhaps a little info as to why you have answered the way you have.