cdifoto wrote in post #16018690
So it would be cheaper if they "locked in" vs buying individual sessions?
yes it would, they would get a big lump price for committing to the whole plan I think on this respect you are arguing whether or not someone should sell this plan vs how they pay for it. This plan is not my idea. I see a lot of people offer it. You pay in full and you get x sessions and x product. I am only offering another payment solution. Lets face it, if someone likes you enough to do their maternity pics, why wouldnt they return to you to do their newborn pics? It makes total sense. If someone does baby pics why wouldnt they use you for 6 month pics? You guys are acting like people will just go find someone else and its totally ok. And I'm saying if your service is good and they like you once, why on earth wouldnt they like you again? This package solution is not my idea, again. I see people offering it. I am jsut thinking that a payment plan is another way to bring the package to people. I think hiring someone to do your maternity, newborn, 6 month and 1 year pictures is a valuable service a lot of people will want.
"Photographer's commitment" is not an incentive. Any photographer is committed when they get paid, subscription or not. If you give me $500 for a portrait session, my ass is going to show up. If you give me $500 for another portrait session, my ass is going to show up again. No one should have to subscribe to a photographer to ensure that they show up.
It doesnt ensure they show up, it ensures the customer gets priority. My gym sells memberships. If someone outside wanted to hire me for personal training and someone from the gym wanted me, the gym members would get priority. In other words, you can commit to have availiblity for this person. Because they have committed you know they will have a baby X month, the baby will be 6 months in such and such month and 1 year in X month. So you start blocking off your calendar in advance for this person, instead of hunting them down and hoping they'll remember to show up or contact you at 6 months, 1 year, etc. This is not the only incentive. It's just one. The other incentive is merely financial: they cant afford to pay in full for the plan so they are making payments.
This same argument applies to any membership. Why commit to a term on a lease or anything then. Just show up and pay each month and find something else if that doesnt work out.
No there's a difference between making monthly payments on something you're kind of but not really getting and just paying for it when you need it. You said yourself it could be for people who probably couldn't otherwise afford it. Payments do make things easier to swallow in some cases, but usually there's an extra cost to the customer - interest charges for example. It's not common to incentivize the delay of getting full payment for your services with extra awesome deals. You really should be rewarding those who give you the money right away so it's in your bank account and you can operate with it.
This is my point exactly. PIF always gets a discount. I never said charge interest. But lets say you have such and such mom who wants maternity pics done. She can only afford to pay a maternity session in full. she wants the baby plan, but doesnt have the full amount in 1 lump sum. Why not offer payments? The photographer isnt delaying anything on his end really b/c the kid isnt gonna be 6 months old for at least 6 months anyway. By offering payments neither party has to hunt the other down and do a bunch of nonsense for pre session consultations, or anything, it's all set up up front.
No, you asked us if we do it, why, and why not. You already had method of payment taken care of from the get go since you said you do it with your gym all the time.
I know, and you guys are telling me you dont do it b/c it's akin to a cell phone deal, and that basically you dont want to deal with it. And I'm thinking it's a possible solution to increase revenue.
I think a lot of the argument you guys have is the concept of the plan itself. The year plan is not my idea. I see people selling it, lots actually. I'm just saying sell it with autobilling instead of lump sum payments. You dont have to hunt people down for $ and they dont have to hunt you down and hope you arent booked that month.
The baby isnt the only plan option this could be used for:
Say you do a portrait sale and customer wants the large package but can only afford the $500 small package b/c you require payment in full. Why not allow them to make 2-3 payments set up monthly to get the large package? If you are going to commit to buy the large package they would commit to auto draft for 2-3 months. It isnt that big of a deal. "I can tell you really want the $1500 package. If I could break this into 3 payments billed monthly will that work?" I dont see why that is a bad option at all.