The natural aspect ratio of photos is 4x6, 8x12, 18x12, etc. Common print and frame dimensions are 5x7, 8x10, 11x14, and so on. This, of course, requires cropping.
If you outsource your printing, say to Smugmug or Zenfolio, and set it up so that the prints are automatically done when someone places an order, who decides the cropping?
Most system defaults I've seen simply crop from the center. Not all images lend themselves to that default. Sometimes cropping from the center cuts off necessary elements.
Can you specify crop limits for different photos? Can you upload different versions for each aspect ratio possibility? Do you restrict sales to the full aspect ratio only? Or, are you simply stuck with cropping from the center?


