1) I think you're way under priced & will end up doing two things:
You'll forever establish your price at $20 a shoot.
You'll end up making about $5 an hour, or less. The kid who says "Do you want fries with that?" will make more than you do. Plus he gets a free lunch.
There are only about 20 minutes in some evenings when the light is "Just right"! (See the link at the bottom). Learn how to use it & don't sell anything that doesn't meet your standards as a GREAT shot, or you'll become just another "wannabe snapshooter". That doesn't mean that you can't take other shots before that. It just means if you're going to sell them, you need to reserve that particular time window for a paying customer.
BTW, my prices below are low. I'd never charge a commercial client that price.
Most of the car guys here are retired & unlikely to pay a "proper" price for a shot to put on their wall because,
1. They are living on retirement money.
2. They spend all their "extra" money on their cars and,
3. They have a ton of pics already, most of which they got for $20. You should try to upgrade yourself from that $20 category.
Re: the car guys that will see the images on the web: See Post #9.
I don't sell small prints, only 12" X 18" prints of one view for $150. An extra $50 for each anything other than a simple gradient in the background.
They sign a property release & the invoice shows my © info & spells out what they can use the image for (Nothing but their wall or personal website).
I repeat, I don't sell 4X6", 5X7", 8X10" prints for less. One price. Take it or leave it.
In a very few cases (3) I've given away a 4X6" print just to "chum the pool". When offered money for them I turn it down telling them, "I can choose to give a print away, but I don't cut my already low prices for any reason. In fact, next year they will be higher because I'm getting more work than I want."
I suggest that you give a friend who puts his car where you want it when you want it there a large print & a few wallet sized shots. He'll show it to everyone he knows & a lot of people he doesn't.
Here's a few buyers from last year:
I did give them a CD with the 12X18" pic file, the 4X6" proof files, & a 4X6" 3-up wallet sized print. I also tell them where to take it to get it printed 'cause if they just take it to the local drugstore & make a crappy print, it becomes your crappy print & you don't want that, do you?
I also include a folder of web sized images because I don't want them using some one-step app to resize the profiled print files before they post them online. So I do give them both printable files & web images, but I try to reduce the opportunities for them to screw them up.
2) is there a checklist, or an agenda, that any of you follow when doing a shoot of someone's vehicle? for instance, do you make sure you take photos of the wheels, headlights, guages, or anything of that nature?
Shoot what looks interesting. You never know what will look good to you when you're making up the proofs.
Don't confuse them with quantity either. Ask them what they think is the best angle for the car & show them 2-3 variations on that view, + maybe 1-2 others. You can always drop another view into what you've put together if they decide that's what they want.
Above all, good luck, have fun with it, & get paid a fair price.
Seen this? A few Car Lighting Tips
EDIT 3/7/08: Last year I bumped my price up to $200 for the basic package. One guy said, "It was only $150 last year!"
I said,"That was last year." All his friends laughed & he bought anyway.
Some shots of Jim's '68 AMX
EDIT: I did some more of Jim's new toy here:
UBNXOUS Beast! part #2.
I've also add the option for inclusion in the Detroit IRON book.