There are several tricks. Maybe tricks is the wrong word. Techniques. I don't have much room to talk, however, as I'm still learning this myself. I get lucky sometimes with "pop".
My suggestions are the following:
1. Shoot Raw AND Jpeg. The camera's engineers should not be discounted. If you take a good shot and it comes out great in Jpeg, then be happy. Sometimes the Jpegs out of camera are really good. Shooting in Raw gives you more room to work with it, of course, but Raw comes out relatively bland. It's up to you to work on it and make it pop. Raw is awesome, but it's not perfect. You have to know how to process.
2. Lightroom will not see things the same way Canon's software sees things, so you might get a file that looks a little different in lightroom.
But mostly listen to people, especially those whose work you admire.
Thank you. 