OhLook wrote in post #16291043
Doesn't getting paid for an activity make it part of commerce, by definition, and thus commercial?
No there are plenty of ways to get paid for photography without the use being commercial. Selling prints, or for Editorial use in newspapers and magazines, or even Blogs these days. Just because the photographer gets paid does not make the USE commercial. For the use of an image to be considered commercial it would have to be being used to promote something. So all images used in advertising are commercial, as they are promoting the product/service/political party etc. The user paying (or not) the photographer does not define the use of the image. A photographer is also generally allowed to show the image in a portfolio or in a shop window to promote the photographers photographic business, and the photographers website seem to generally be accepted as if it were a shop window or portfolio now. The web is also a good way of selling the image itself, and publishing it on a website in order to sell licences to use the image is also normally not considered commercial use. So a photographer is OK using his images in the ways I have said to either sell the image or promote the service. What the photographer cannot then do is use the same photograph in a flyer that he has had printed and sends out as a mailshot, that has now become commercial use of the image, and as such needs the consent of any party in the image for the commercial use. If you do not have that permission, and a party objects then he can sue you for damages in court.
The way the image is used is what defines that use as commercial. So if an image is used on an advert promoting a product then you need releases to use it as it is commercial. If you then use the same image in the product's user manual, even as the front cover, that use is then editorial and no longer needs the releases.
Releases are not really needed at all, but if anyone (or anything that is protected by IP law) who is readily identifiable is in the the image sues for damages, then the release is a reasonable defence that the person consented to that use being made of the image.
Alan