I'm surprised that I don't see a discussion about this? Correct me if I'm wrong, of course.
From DPReview.com:
The American Society of Media Photographers has warned its members to 'beware' Facebook's proposed new terms of service, which - it claims - would allow the social media giant to 'exploit your name, likeness, content, images, private information, and personal brand by using it in advertising and in commercial and sponsored content - without any compensation to you'.
American Society of Media Photographers : http://asmp.org/fb-tos
