No one has made the distinction between "fill" flash and "full" flash.... Which are dependent upon the exposure mode you have set on your camera. You can use either one with ETTL flash, but the camera and flash's behavior will be different.
FILL: If your camera is set to any of the auto exposure modes (Av, Tv, P)... It will set exposure per the ambient light, then treat the flash as "fill", as a secondary light source that's dialed down about 1.333 to 1.666 stops from rendering "full" flash.
FULL: If your camera is set to a manual mode (M, or B in the case of really long exposures), then the flash is treated as the primary light source. Ambient light will be ignored, but depending upon your settings can still have major effect on the image. If your settings are below what ambient light alone would require, the flash will fire fully, as the sole light source (as far as the camera and flash are concerned).
Note, even though the camera's exposure mode is set to M, when the flash is the primary light source and is set to ETTL, you still will get auto exposure.
In either fill or full, when using ETTL you can modify the automatic flash exposure by dialing in + or - Flash Exposure Compensation (FEC... which is the same as Exposure Compensation when using an auto exposure mode without flash, except FEC pertains only to the flash).