7D is three years older than 5DIII.... the 7D uses Digic 4 processors and the 5DIII uses Digic 5, so the two aren't comparable.
7D (with Firmware 2.x) cannot take full advantage of any faster than UDMA 6 memory (per Canon), and tops out around 90 MBs/600X. Spending additional for any faster than that won't gain you any speed in the camera. You likely wouldn't see much diff with 60 MBs/400X, for that matter. I use some 45 MBs/300X in my two 7Ds and while they are a bit slower than the faster, it's barely noticeable in real world shooting situations. Of course I don't shoot more than 5 or 6 frames in a burst, and even that is rare.
For video, you actually don't need anywhere near as fast. I don't use my 7Ds for video, but apparently 8 MBs/40X is adequate (HD video only... I guess you need a bit faster for video + audio).
Depending upon what you use to download your images, you might see faster downloads with faster memory. And buying faster memory might have some benefit if and when you upgrade cameras (assuming it uses the same type of memory).
You also have to be careful what you buy... there are counterfeit cards (especially Sandisk). Also, some cards ratings are misleading. A while back I was looking at some Duracell Cards made by Dane Electric that seemed too good to be true. Turned out, they were. They were rated 300X, but that was their download (read) speed. I found online test reports showing their true write speed was less than 100X. Those would really have bogged down the 50D I was using at the time, or a 7D.