My approach is similar to the way Curtis works with a couple of exceptions.
I use Av and set the speedlite to HSS. Generally that means also setting the camera to lowest ISO and riding the aperture if I need to get below sync speed.
Canon has thoughtfully put a scale on the back of the speedlite that shows its effective distance range when the flash head is pointed forward. That's where it should be for fill light with ambient outside where there is no opportunity for bounce.
My starting point is EC about plus 2/3 and FEC about -1/3 or zero. My goal is to not see a discernible shadow from the fill light on or behind the subject.
Here are two examples:
Outdoor and indoor.
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