As a brand new Sony gear seller myself, I too question where he saw such pricing? I've seen no a7 sell for $999 and no a7 kit for $1099. OTOH, he should be able to score 35mm for around $600 not $800.
Sony Rewards, sale for Sony Card holders.
Where can I get the 35mm for $600? That would be killer
EDIT: The RX-1's availability seems pretty constant, and the A7 body only is pretty good too. But the A7 kit is often out of stock at that price, I managed to pick one up yesterday when it came back in stock, although I wonder it Sony will actually fulfill it. I had to act fast so I just ordered it, but I'm wondering if I would have been better served with one of the other options. I picked it up because I figure if I end up not liking it I can return it or just sell it for about what I paid for it.