I think the value in the campaign the makers of the video have embarked upon lies in getting people to be a little more aware of the extent of image manipulation. Getting the message out could help people realize that no one is perfect.
However, it's not going to change people's strive for perfection. Look at another form of print media: comic books and japanese manga. The artists drawing the feminine form oftentimes feed into the exaggerated ideas of sexy perfection. Everyone knows that they are merely lines on paper, but they still form ideas in people's minds as to what is supposed to be attractive (for example, lean/tone physiques, shapely breasts on women and defined chests on men, long legs and thin waists).
Then there's motion video. Accompanying every Sports Illustrated Swimsuit issue is the video. You know what? Regardless of how much image manipulation ends up on the printed page, those women are still pretty darn appetizing on video... and I bet in person, too. Wasn't the Victoria Secret fashion show just a few days ago? These are reinforcing ideals and concepts in people's minds just as much, if not more so, than the photoshop manipulation that occurs. The reality is that these people are models whose diet and exercise routines are part of their professional development; the rest of us don't eat and workout full time, but are given these images (through photographs and video) that tell us that's what we're suppose to look like.
Good or bad? Well, whatever. I know I don't have Bard Pitts's good looks or fit body... but seeing those images might make me a little more concious about what I wear and give me more motivation to hit the gym.
People who develop image issues have other underlying problems in their lives. Don't blame the photograph or the artist behind an image.
As they say, those are my pennies.







