umphotography wrote in post #16518799
As long as you have enough covered on the front side then that might be a great way to get your clients to step up and add to your bottom line. I use the same album company and we are higher than that. My prices are on the website to your welcome to take a look.WE use the 10x10's as a base and let them upgrade to the 12x12's for $200.00 additional. They almost always want the 10x10.
I cant get anyone in my area to step up to a Signature. Frustrating. The vision arts are nice, you might want to look at those as well. For me its all about getting the girls options and reasons to book with us. Product line up is a big one for us.
I tend to agree with Tim. You need to factor time invested in that album design and a profit margin for the book so based on what we do, $600.oo seems pretty inexpensive, again, unless its factored on the front side of the package.
Pete- you are right again my friend. You just wait and see what is going to happen. Our professional labs will be selling to the public very soon......White house is already doing it.....i refuse to use WHCC for anything because they are selling to the public at our price points.......they have started the ball rolling down a very slippery slope for wedding photographers
On our $600 album, we usually take home half of that, which covers a day of work... which is more than enough time for layout, proofing, and delivery. However, our approach is that we charge every bride a little more, so we can deliver albums for less... which effectively gives more brides the option to buy an album and become more satisfied with the overall experience with our studio.
Basically, our goal is to build worth in our brand, images and experience, instead of this $2,000 album they feel they over paid for.