Pricing product photography in variety of usage

When you price out licensing fees for brochures, web use and for large print (event/expo), do you actually calculate each fee separately?

I signed up with StockPhotoCalculator just to see how the pricing looks and they're about the same between brochure use & print size the client wants.

I'm reading a lot of resources but confused as to pricing and how long the image should be license for. Event/expo is for one time and brochures will be for advertising use. I guess I would need to know the audience size as well?

I've found that most product clients will want an all-encompassing price. You can usually figure out what the client is most likely to use the photos for and give a price based on that. If you start charging them for every single usage, it's likely to confuse them and they may look elsewhere.

I've shot product for a clothing company and a car parts company. I knew ahead of time that the clothing company would be using it in all their magazine ads / catalog / on their website, although I didn't know which magazines they would be buying ahead of time. The auto parts company used the images for catalog / website, and as small images in certain magazine ads. I knew neither company was likely to use my images on a billboard in times square, or in print ads internationally. The clothing company only needed image rights for 6 to 9 months (as closing is often seasonal), where as the car parts company is likely to use the images prominently for the first 6 months to a year (when the products are new) then smaller images on an ongoing basis while they still manufacture that part. My pricing reflected these usages accordingly even though this wasn't explicitly spelled out in either contract.

Aki78 wrote in post #16536516
When you price out licensing fees for brochures, web use and for large print (event/expo), do you actually calculate each fee separately?

I signed up with StockPhotoCalculator just to see how the pricing looks and they're about the same between brochure use & print size the client wants.

I'm reading a lot of resources but confused as to pricing and how long the image should be license for. Event/expo is for one time and brochures will be for advertising use. I guess I would need to know the audience size as well?

Get some idea of what the job might be worth via the calculator, then create your own usage agreement and price. Keep in mind the company hired you at your level of experience instead of an established commercial photographer. The problem with these calculators is they assume all work is equal and in reality its not always so. Dont sell yourself short by any means, but also dont expect the calculator to give you a price that magically meets the clients expectations.

Thank you very much guys.

I did find that pricing between the brochure and advertising print fall around the same price. When I downloaded the trial of fotoQuote it's about the same (though the software is much more detailed) as the StockPhotoCalculator. The price seems at least for me quoting three separate would equate to $2K which seems a bit too high for small product shoot so I'll probably take the median of the three and present it.

I'll ask more questions once I meet with the people to get an idea and fire off the quote.