This whole pro/amateur thing is just not there.
Yes and no. Probably Alan should have written "advanced" instead of "professional" because there are plenty of photographers that will invest a lot of time, effort and money into getting the best image they can and are doing it for love, not profit. But, on the other hand, it is also true that any successful seller must know his market and I think Canon and Abode have very different evaluations of what their customers want. You are not new to Canon, JJ. Do you remember what SOOC jpgs from the 10D, 20D, 300D and 350D looked like? Pretty much like today's Neutral Picture Style, because their initial thinking was that anybody advanced enough to buy a DSLR would be advanced enough to do some computer enhancements. And then their market research people told them that they were losing sales to Nikon because Nikon jpgs simply looked better - sharper, brighter, contrastier, more saturated. So Canon fought back by putting Picture Styles into the firmware. And what is more, they made Standard P.S. the default. I remember that when the first version of DPP with Picture Styles was released a few weeks later, the manual said that by shooting RAW in the older cameras you could apply the new P.S.s in DPP or if you wanted to continue getting your previous output you should set DPP to Neutral. The revolution in Canon's thinking wasn't in including the P.S.s in the camera, even in the older models you could change the shooting parameters, sharpness, contrast, etc. It was in their making Standard, the jazzed up P.S., the default. Because that is what (in their view) the people want. That would sell more cameras. And in my opinion they were right, judging by the number of cries of "Why is LR (or ACR) ruining my pictures?" I am convinced that any survey would show that a far higher percentage of DPP users than LR users make minimal or no changes from the default before converting. After all, why mess with something that already looks great? And I would like to believe that a large number of LR users are like me; even if the Auto button gave a superb rendering of the image I would still muck it around for another 15 minutes. And somewhere deep inside I secretly believe Adobe had me in mind when they designed the product.