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Thread started 27 Jan 2014 (Monday) 19:59
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Sony troubles..

 
Keyan
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Jan 27, 2014 19:59 |  #1

http://money.cnn.com …downgrade-junk/index.html (external link)

Looks unfortunate for them. I wonder what would happen if the camera divsion was closed or spun off... Nikon and others might find themselves with a camera with no sensors.


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Shadowblade
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Jan 27, 2014 21:11 |  #2

The TV and other home entertainment/consumer electronics divisions are the ones that are struggling. The camera division's actually doing very well, and would be considered successful if it were its own company.




  
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1Tanker
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Jan 28, 2014 02:22 as a reply to  @ Shadowblade's post |  #3

"We expect the majority of [Sony's] core consumer electronics businesses -- such as TVs, mobile, digital cameras and personal computers -- to continue to face significant downward earnings pressure," Moody's wrote.

Nikon.. be scared.. be vary scared! :lol::


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Shadowblade
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Jan 28, 2014 03:45 |  #4

1Tanker wrote in post #16643263 (external link)
Nikon.. be scared.. be vary scared! :lol::

That's the point-and-shoot end of things. They're closing down one production line, but it's a line that makes point-and-shoots and other small sensors.




  
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andrikos
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Jan 28, 2014 04:22 |  #5

1Tanker wrote in post #16643263 (external link)
Nikon.. be scared.. be vary scared! :lol::

No problem.
They can buy some nice sensors from Canon... ;)


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Jan 28, 2014 09:23 |  #6

1Tanker wrote in post #16643263 (external link)
Nikon.. be scared.. be vary scared! :lol::

I think i would be pretty worried if Sony stopped producing sensors. Canon needs competition or the next 5d4 will have a touch screen and wifi as its new and improved features.


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1Tanker
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Jan 28, 2014 11:10 |  #7

elitejp wrote in post #16643930 (external link)
I think i would be pretty worried if Sony stopped producing sensors. Canon needs competition or the next 5d4 will have a touch screen and wifi as its new and improved features.

It wouldn't be good for Canon customers, but awesome for Canon. Nikon would be left behind by Canon, without those lovely Sony sensors. ;)


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jrbdmb
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Jan 28, 2014 12:32 |  #8

Or Canon could purchase the Exmor sensors / fabrication line / technology from Sony. Now *that* would scare Nikon.


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tkbslc
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Jan 28, 2014 12:46 |  #9

Shadowblade wrote in post #16642799 (external link)
The TV and other home entertainment/consumer electronics divisions are the ones that are struggling. The camera division's actually doing very well, and would be considered successful if it were its own company.

Not how I read it. They only made 13 million (USD$) profit on 7.1 billion in sales in their imaging division. That's a 0.2% return rate! They'd be better off getting a 1 year CD, at least those pay 1% which is 5x higher return rate than they had last year in their imaging division.

Canon on the other hand, was disappointed to announce that they had to cut their forecast from 16% to 14.5% profits on their imaging division. That's still about 70x the profit margin of Sony.


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Shadowblade
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Jan 28, 2014 18:11 |  #10

tkbslc wrote in post #16644485 (external link)
Not how I read it. They only made 13 million (USD$) profit on 7.1 billion in sales in their imaging division. That's a 0.2% return rate! They'd be better off getting a 1 year CD, at least those pay 1% which is 5x higher return rate than they had last year in their imaging division.

Canon on the other hand, was disappointed to announce that they had to cut their forecast from 16% to 14.5% profits on their imaging division. That's still about 70x the profit margin of Sony.

Look more closely at the imaging division.

All the losses are coming from the low-end consumer end - point-and-shoot cameras, small sensors (many of which go into other companies' cameras, phones and webcams). This is why Sony are shutting down one factory which makes point-and-shoot cameras.

The high-end (interchangeable lens) and professional video/camcorder lines are much more profitable, and actually expanding.

All of this makes sense, really. Low-end cameras, TVs, home appliances and other consumer goods are largely sold on low price, and easily replicated by much-cheaper Chinese companies, such as LG or Hisense. These companies aren't innovators, however, merely factories, and their products have neither the track record nor the high-end features which attract high-end, professional and industry users. Canon's an established player in high-end imaging. Sony's still breaking into it, and rather successfully (compared to the rest of the company).




  
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Mjkxxl
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Jan 28, 2014 19:09 |  #11

Shadowblade wrote in post #16645352 (external link)
Look more closely at the imaging division.

All the losses are coming from the low-end consumer end - point-and-shoot cameras, small sensors (many of which go into other companies' cameras, phones and webcams). This is why Sony are shutting down one factory which makes point-and-shoot cameras.

The high-end (interchangeable lens) and professional video/camcorder lines are much more profitable, and actually expanding.

All of this makes sense, really. Low-end cameras, TVs, home appliances and other consumer goods are largely sold on low price, and easily replicated by much-cheaper Chinese companies, such as LG or Hisense. These companies aren't innovators, however, merely factories, and their products have neither the track record nor the high-end features which attract high-end, professional and industry users. Canon's an established player in high-end imaging. Sony's still breaking into it, and rather successfully (compared to the rest of the company).

Do you Shadow or anybody else have the smaller division breakdown on Sony's earnings? I mean do they break down their imaging portfolio in such a manner that Section X, Y, and Z, made A, B, and C profit levels?


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Shadowblade
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Jan 28, 2014 19:24 |  #12

Mjkxxl wrote in post #16645501 (external link)
Do you Shadow or anybody else have the smaller division breakdown on Sony's earnings? I mean do they break down their imaging portfolio in such a manner that Section X, Y, and Z, made A, B, and C profit levels?

It's in the pile of paper they send out to shareholders.




  
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Mjkxxl
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Jan 28, 2014 19:26 |  #13

Shadowblade wrote in post #16645539 (external link)
It's in the pile of paper they send out to shareholders.

Got ya. Is that published anywhere were we can get a look? Curious as to what their breakdown is for the subdivisions inside of imaging. Not a stock holder of Sony so I didn't get that particular document.


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maverick75
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Jan 28, 2014 19:31 |  #14

1Tanker wrote in post #16643263 (external link)
Nikon.. be scared.. be vary scared! :lol::

Sony makes stuff for Canon also, the back of my OEM Canon charger says Sony on it.
I've never taken a Canon camera apart but I wouldn't be surprised if they used some of their stuff in there as well.


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Shadowblade
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Jan 28, 2014 19:31 |  #15

Mjkxxl wrote in post #16645546 (external link)
Got ya. Is that published anywhere were we can get a look? Curious as to what their breakdown is for the subdivisions inside of imaging. Not a stock holder of Sony so I didn't get that particular document.

Not sure - I don't hold any Sony stock myself, but my brother (based out of a different part of of the country, and 3000km away) does.




  
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