Personally I would not renew my prime membership if the price jumped by $40. Brick and mortar retailers such as Best Buy are getting a lot better about price matching Amazon and other online retailers (B&H, Adorama, etc.) offer free shipping on many items. The two-day shipping is a nice convenience but I can't say it'd really be worth that high of a "membership fee" for my needs. The "additional services" offered, such as free Kindle books and really old movies available to stream, don't really appeal to me at all.