So I got curious about the effects of a colored filter and the ability of AWB and/or post processing to eliminate its effects. I don't a warming filter, but I do have some gel sheets large enough to cover the lens.
Setup:
5DIII with a 50mm f/1.4 on tripod
580EX II mounted on the hotshoe, set to 1/4 power, bounced off a white ceiling.
Exposure set manually to 1/160 sec, f/5, ISO 400 per Sekonic light meter. I metered in front of the middle car.
I shot the scene without any gel, with a 1/4 CTO, and a full CTO. One shot of each was with the camera manually set to 5500K and one with it on AWB.
Looking at the LR previews, it was obvious that AWB didn't correctly compensate for the presence of the gels. In fact, the camera went the wrong direction, increasing the temperature instead of lowering it.
After correcting each shot with the eyedropper, and increasing exposure on the gel shots to match the non-gel shot, there's still a difference in color rendering. The green seems to suffer most while the red looks more orange in the shots through the gels.
3213- No Gel

3214 - 1/4 CTO
3217 - full CTO
Summary-
My results are close to what Rosco claims on the package. The 1/4 CTO reduced the color temp 1100k vs their claim of 1000k. The full CTO reduced it 2950 vs their claim of 2600. The 1/4 CTO cost 0.4 stops while the full CTO cost 1.3 stops.