J-Blake wrote in post #16743287
Thanks for the replies everyone. I guess you're right that the best I can get is replacement, but that constitutes the $3K that's on the wall today and hopefully increases in the future! Yes, printing is relatively cheap, but these are large(er) prints and each is either plaque mounted or in a mat/frame and those are not. Each one costs me between $75 - $200 depending on size and mounting style.
Then that is the cost that you should look to get insurance cover on - less any excess that the company requires you to take. You will not be able to get insurance to cover your profit - reinstatement to the status quo is what insurance is for.
J-Blake wrote in post #16743287
Beyond that, what about less tangible costs like gas, my equipment, my car, etc. There are many costs which go into this and each one has a portion in every photo. Then there's my time on each photo. Shouldn't that be compensated? No offense, but you guys who are looking at this as just the cost to print a photo are thinking about this like a person, not a business.
You are insuring the prints, not the time and effort that you put into capturing the images in the first place - if the shop burns down you won't have to reshoot all the images will you - your expense will be limited to having the images reprinted / matted / frames etc.
J-Blake wrote in post #16743287
I realize the chance of something happening is remote.......just like regular insurance. My home has never been broken into or caught on fire, but I still carry insurance in case it does. Perhaps I’m being over-cautious, but depending on how much it costs to carry it seems prudent to me.
You would be better to make sure that the shop covers your products in their insurance - that way you may have some opportunity to recover an element of profit in the event of a total loss scenario.
Let me try to explain my thinking.
You supply a print to the shop for them to sell on your behalf - The ticket price is $500 and the shop retains a percentage or flat fee from the sale - they have to profit from the deal as well don't they.
An example may be (numbers made up) :
A sale of $500 results in a split of $150 to the shop, $350 to you.
You make $350 less your costs (say) $200 - so your profit is $150.
If you supply the print to the shop and insure it yourself your only claim as a result of loss would be $200 - i.e. your costs.
If you were to supply the prints to the shop on a Sale or Return basis then the same print would be covered under their policy to the tune of $350 - i.e. their cost of replacement. You would still get your profit in the event of a loss.
J-Blake wrote in post #16743287
With respect to the insurance coverage, I get what you guys are saying on a level. Insurance will only replace what it costs to replace the photograph. I get it. Except when I think in terms of a painting for example. What did that cost to produce? Say a $1000 (retail) painting is stolen. That probably cost a tenth of the price to produce. I'd be surprised that it gets insured for the cost. Is this any different? What if it's a famous painting and worth much more? They must insure its value, not its cost. I'm sure this is all spelled out in the policy, if such a thing exists. Based on the responses so far, maybe it doesn’t. I can’t believe I’m the first person to ask this question.
Insurance covers the "cost to replace" the item. As I've shown above the cost to replace is different depending on who you are.
Your example of a famous painting highlights this - the paintings are not generally insured by the artists but by the people who buy them.
If I wanted to insure a Picasso I would have to agree with the insurance company a valuation beforehand and pay a premium based on this agreed cost - for example my home policy places a limit on the value of any one item - anything above this value must be declared and the premium I pay goes up accordingly.