I have owned 2 copies of the 24-105. I was never satisfied with either copy at 24mm -- too much distortion, vignetting (asymmetrical vignetting at that). I recently bought the 24-70 f/4 for $800 from Adorama (there was a sale and with the $200 MIR it came out at that price).
To me the advantages of this lens over the 24-105:
1. better performance at 24mm -- it still vignettes, but at least for my copy it is easier to fix in PP than the 24-105. Distortion seems to be better controlled too.
2. It is a little more compact and a little lighter -- not by much, but when you travel every ounce matters.
3. The macro feature is certain a good bonus. Not many lenses can do a sharp background-to-foreground wide angle shot and nearly-true-macro shot at the same time! All the following pictures were taken with this lens handheld. Sure, a dedicated macro lens works better (I do have the 100L), but more often than not when I am hiking that one sits at home.





I recently took a trip to China, and I brought this lens instead of the 24-105 with me. I didn't miss the 70-105. Disclaimer! I did also bring with me the 100-400 lens, so I did have telephoto coverage. Most of the non-bird pictures on the following page were taken with this lens:
http://www.travelerathome.com/2014_china.html
YMMV.
Howard