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Thread started 06 May 2014 (Tuesday) 02:29
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Amazon Patents Studio Photography on Seamless White Background

 
amoergosum
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May 06, 2014 02:29 |  #1

Is Amazon attempting to patent an age old photography lighting technique? A recently published patent seems to suggest that, and it’s getting some photographers up in arms.

Multiple readers have sent us (rather angry and bewildered) tips about the patent, which was first reported on by Shoot the Centerfold (external link). The document itself was published on March 18, 2014, is titled “Studio Arrangement,” and features the diagram above showing a lighting setup.
Here’s the description of the patent (external link):


"Disclosed are various embodiments of a studio arrangement and a method of capturing images and/or video. One embodiment of the disclosure includes a front light source aimed at a background, an image capture position located between the background and the front light source, an elevated platform positioned between the image capture position and the background, and at least one rear light source positioned between the elevated platform and the background. A subject can be photographed and/or filmed on the elevated platform to achieve a desired effect of a substantially seamless background where a rear edge of the elevated platform is imperceptible to an image capture device positioned at the image capture position [EMphasis ours]."

Continue to read here >>>
http://petapixel.com …tudio-lighting-technique/ (external link)

IMAGE: http://htmlimg3.scribdassets.com/3k07rgjh4w3qv90e/images/1-1ff077be1a.jpg



  
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FlyingPhotog
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May 06, 2014 04:01 |  #2

But as was pointed out in a different article I read, the "workaround" is to simply change one thing when shooting and you're no longer "violating" the patent.

Change your f/stop by 1/3, move a light a little, use a riser that's an inch different in either direction, etc...


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RWJP
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May 06, 2014 04:18 |  #3

Judging by the bolded section, this seems to be focussed on the use of that platform (marked 101)...

So to get around it, simply don't put the subject of the photograph on a platform!

Regardless of the above though, this is utterly ridiculous, and I hope it is denied. Something as generic as a studio setup shouldn't be patentable.


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watt100
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May 06, 2014 05:15 |  #4

RWJP wrote in post #16885282 (external link)
Judging by the bolded section, this seems to be focussed on the use of that platform (marked 101)...

So to get around it, simply don't put the subject of the photograph on a platform!

Regardless of the above though, this is utterly ridiculous, and I hope it is denied. Something as generic as a studio setup shouldn't be patentable.

https://shootthecenter​fold.com …tent-lighting-techniques/ (external link)

"very old, very common and very widely used lighting technique to photograph a subject against a white cyclorama background"

apparently Amazon already has the patent

"photographers expect to receive demand letters from Amazon’s attorneys demanding to cease and desist from infringing on their patented “Studio Arrangement”"




  
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RWJP
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May 06, 2014 06:08 |  #5

watt100 wrote in post #16885346 (external link)
https://shootthecenter​fold.com …tent-lighting-techniques/ (external link)

"very old, very common and very widely used lighting technique to photograph a subject against a white cyclorama background"

apparently Amazon already has the patent

"photographers expect to receive demand letters from Amazon’s attorneys demanding to cease and desist from infringing on their patented “Studio Arrangement”"

Well damn, looks like I misread it! Apologies! I thought that Amazon had applied for it, but not yet been granted it.


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Shadowblade
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May 06, 2014 07:01 |  #6

This is ridiculous. People have been shooting seamless backdrops using a platform for longer than Amazon has existed!




  
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elitejp
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May 06, 2014 08:06 as a reply to  @ Shadowblade's post |  #7

So sue me and take me to court. Lets see what idiot judge doesnt throw this out.


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Aki78
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May 06, 2014 09:00 |  #8

watt100 wrote in post #16885446 (external link)
something has gone wrong with the US Patent system

No kidding. Seems like another rubber yielding money making scam as of late.

Then again how the heck is Amazon going to go after a photographer when he/she produces a photo? I don't understand their whole idea honestly. Or is there something more in their future product line that this patent will protect their investment??




  
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Recondodk
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May 06, 2014 09:57 |  #9

Makes me wanna boycut Amazon :(


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downhillnews
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May 06, 2014 10:24 |  #10

AHHAHAA

Okay first off this is scary if it does become a patent. Has it done so yet or just been applied for?

But it is very funny as well....


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watt100
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May 06, 2014 13:35 |  #11

downhillnews wrote in post #16885845 (external link)
AHHAHAA

Okay first off this is scary if it does become a patent. Has it done so yet or just been applied for?

But it is very funny as well....

a patent number has been issued so I assume it's real
a new level of patent absurdity but if Amazon can get a patent on "one click" then anything is possible




  
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mike_d
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May 06, 2014 13:57 |  #12

I guess patenting things that already exist and shaking others down for cash is easier than actually inventing things.




  
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MidnightUK
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May 06, 2014 14:17 |  #13

How can people get patents for processes that have been in general use for years? I thought the whole patent thing relied on being able to prove you had developed something new.

I think I will apply for a patent for peeling potatoes with a knife - people have only been doing that a few hundred years so obviously its clear I need to invent it and patent it to stop people taking my idea unfairly.




  
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Luckless
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May 06, 2014 15:20 |  #14

Is there any requirement of actual proof for a patent application? Beyond saying "Yes, as far as I know this is unique and didn't conflict with any existing when I did a basic keyword that was designed to try and filter out as many potential conflicts as I could"?

Patents are a joke. Especially software patents. I've seen a few examples in software patents that were basically copied word for word from 30 year old text books.


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mike_d
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May 06, 2014 15:29 |  #15

Luckless wrote in post #16886461 (external link)
Is there any requirement of actual proof for a patent application? Beyond saying "Yes, as far as I know this is unique and didn't conflict with any existing when I did a basic keyword that was designed to try and filter out as many potential conflicts as I could"?

Patents are a joke. Especially software patents. I've seen a few examples in software patents that were basically copied word for word from 30 year old text books.

I've heard the patent office takes the attitude of "Just issue it and let the courts figure it out." Of course all that does is enrich lawyers and favor large corporations who have the money to pay for them.




  
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