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FORUMS General Gear Talk Flash and Studio Lighting 
Thread started 07 May 2014 (Wednesday) 14:24
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Amazon patents white seamless setup: Every photographer to be sued? :P

 
bhursey
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May 07, 2014 14:24 |  #1

Amazon patents white seamless setup that has been used for a very long time by product and portrait photographers. Does any one else think this is ridiculous. If you shoot this way don't post your lighting diagrams. http://fstoppers.com …amless-studio-photography (external link)


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dmward
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May 07, 2014 18:03 |  #2

I started a thread with this too.
I'll have to go back and find some images that I did before their patent date and make a prior art claim. Maybe I can get them to pay me millions in royalties. :-)


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Gaarryy
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May 08, 2014 08:14 |  #3

dmward wrote in post #16889079 (external link)
I started a thread with this too.
I'll have to go back and find some images that I did before their patent date and make a prior art claim. Maybe I can get them to pay me millions in royalties. :-)

I was wondering why they would do this, when so many people could attempt what you wrote above.
Good Luck :)


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dmward
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May 08, 2014 08:18 |  #4

The bigger question is why the Patent Office would approve it.

When I started doing commercial photography in 1968 we built a 20x20 white coved area in the studio to shot large products. Up to and including lawn mowers etc. And the photographers shooting cars in Detroit etc. have been doing this for decades as well.


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Whortleberry
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May 08, 2014 09:54 |  #5

Although it's got you all talking, I think this is a total wind-up/joke/leg-pull. Either that or you have some seriously weird Patent laws in the USA. Patent something which has been in common use world-wide since at least 1900 if not earlier? Nah, can't be serious.


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losangelino
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May 08, 2014 10:15 |  #6

As someone commented on the stoppers article. I think they're right. Amazon is trying to protect a particular look in their product photography.

So, it appears that Amazon is attempting to protect its “secret sauce” for creating product photographs in front of a seamless background, perhaps in order to prevent competitors’ photographs from looking 100% identical in terms of lighting.



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tnguyen600
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May 08, 2014 10:41 |  #7

Agreed. They also provided camera settings in the patent application as well. Shutter, ISO, aperture, etc.

losangelino wrote in post #16890426 (external link)
As someone commented on the stoppers article. I think they're right. Amazon is trying to protect a particular look in their product photography.


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say_cheese
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May 09, 2014 11:38 |  #8

A patent, such as this, is very easy to work around if even required. A patent like this also is uninforceable from a practical point of view. Realize also that many patents are awarded to company employees to make them feel appreciated (in lieu of a raise)and hung on the companies or employees "I love me wall". I have done work in the patent business in the past, and many, if not most, patents have little or no commercial value. Exceptions of course, but general lighting set-ups not so much.


Tools: I like things with real dials and knobs.

  
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Amazon patents white seamless setup: Every photographer to be sued? :P
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