Further to my comments above, I have been browsing their site plus a site that reviewed them. The presets all seem very basic and generic, typical cross processing, faux HDR, light leak type presets which are either easily done without an action (some appear to be a simple colour balance shift) or there are plenty of free actions online doing the same thing. They also don't seem very controllable other than being able to continue in LR or PS, whereas NIK have a very good control points system which allows a great deal of control over where, and how much, the preset is applied.
I wouldn't, personally, spend money for these presets as they are so generic and easily found elsewhere at no cost.
If you have a business, then it may be worth getting the package if you like the photo overlays, print templates and marketing materials. There are a lot available and, whilst you can probably find similar free of charge, it wouldn't hurt to have a wider selection and the saving in time may be worth the cost.