Nothing wrong with the title of drone. A fairly mindless thing capable of limited self guidance, and dedicated to a fairly specific task. The problem with the negative image of drones is that there have been so few uses of them outside of military or research settings.
I've been working with a friend for a large high powered drone that would carry large directed light sources to be deployed from a dedicated vehicle. Primary design would be during accident/emergency/investigations. The system would have more drones than it is designed to deploy as lights, with a few acting as 'cyclers' when a full grid was deployed. The free drone would automatically head to one which was low on power/having issues to relieve it, after which a drone low on power would return to base to have its power cells swapped and then go relieve the next in line.
We have other plans on the drawing board for various ultra cheap search craft filling various roles and configurations which could fly ahead of traditional search and rescue.
Another set that a friend is working on is designed for usage by power utilities, replacing a linesman on a ladder/bucket with an operator sitting safely in an office.
I think that once the public is familiar with drones being bright blaze orange things scurrying around doing useful tasks that make their daily lives easier, rather than just the black/grey war machines of death they see on TV, then much of the 'fear' about them will melt away.
Canon EOS 7D | EF 28 f/1.8 | EF 85 f/1.8 | EF 70-200 f/4L | EF-S 17-55 | Sigma 150-500
Flickr: Real-Luckless