In case you did not know- Every single professional lab and numerous wedding album companies are now selling products ( Prints, gallery wraps, framed prints, and wedding albums ) to your client base at your prices. All of them now sell direct to the public. This means, that the digital file you provide your clients in your wedding packages can be used by your clients to buy the exact same product you are trying to mark up and sell.
Additionally, many companies now allow the public to use their on line ordering software to design wedding albums on their own or they provide wedding design album service super cheap.
This is just fact folks. Its here. and publications like the Knot are telling the bridal markets where to get the products from and how Cheap it can be had for.
The digital file is now dictating how your business model for weddings will be designed. I promise you that within the next 2-3 yrs we will all have to adapt to smarter business models and step back from product based business models.
So What are you going to do ??
We are going to go completely Ala Cart and offer both services to clients
A- base price is going to be XXXX
B- album design price will be XXXX
c- special photoshop adjustements will be xxxx
D- large print preparation for 16x20 prints and up will be xxxx
In other words..Im going to get paid for the labor to do the work as fixed costs
products can be purchased by clients at our costs or if they want me to purchase them, then they pay a small percentage for handling and shipping costs to have products delivered to their homes
Unfortunately- The word will be out this year. Nothing is sacred any longer with professional labs........they are all selling products directly to the general pblic
I would love to hear your remarks about this topic. I think the wedding photography industry is going to see major changes in the next 2 yrs.