Well. Did not see this coming. 
http://www.dpreview.com/articles/9012734727/phase-one-to-introduce-a-series-mirrorless-medium-format-camera-syst
American professional camera dealer Digital Transitions has announced on its home page that it will host a preview event of a new Phase One medium format digital camera system that doesn’t use a reflex mirror system.
Although Phase One has yet to comment, it appears that the A-Series will comprise three configurations which use different Phase One backs. The Phase One A250 will feature the IQ250’s 50-million-pixel CMOS sensor, while the A260 and A280 systems will use the IQ260 and IQ280 CCD sensors of 60 and 80 million pixels respectively.
These backs have been paired with Alpa’s 12 TC camera body, which is basically not much more than a means to pair a lens and a back. The A-Series will also be paired with a Rodenstock Alpa 4.0/35mm lens. Although they perhaps look sensational, the A-Series is actually a coming together of parts that already exist; the Alpa 12TC body, the Alpa Rodenstock HR Digaron-S 4.0/35 mm LB lens and the Phase One backs.
The Alpa 12TC in its more usual configuration with lens, film back and optical viewfinder accessory This is the Alpa 12TC camera body on its own, with the optional wooden handle still attached
The IQ2 backs used in the system have wireless capability, and in the picture are shown connected to an iPhone mounted in the accessory shoe, where a viewfinder would normally sit. Connecting to an iOS device is something Phase One IQ2 owners can already achieve via Capture Pilot, though in this arrangement the bracket can be titled so the phone can act as a waist level finder. The Phase One backs have touch controls, and multi-touch gestures allow pinch zooming and scrolling of images displayed, as well as access to menu systems.
While no pricing for these A-Series cameras has been announced the prices of the individual parts is already known. Currently the Alpa 12TC costs about £1300/$2000, while the lens will be £3600/$5600 and the cheaper back, the IQ250, costs about £23,000/$35,000. The kit must also include the Alpa back adapter MA645AB, which costs approximately £760/$1180. The iPhone will probably be available separately.
Although Phase One has yet to comment, it appears that the A-Series will comprise three configurations which use different Phase One backs. The Phase One A250 will feature the IQ250’s 50-million-pixel CMOS sensor, while the A260 and A280 systems will use the IQ260 and IQ280 CCD sensors of 60 and 80 million pixels respectively.
These backs have been paired with Alpa’s 12 TC camera body, which is basically not much more than a means to pair a lens and a back. The A-Series will also be paired with a Rodenstock Alpa 4.0/35mm lens. Although they perhaps look sensational, the A-Series is actually a coming together of parts that already exist; the Alpa 12TC body, the Alpa Rodenstock HR Digaron-S 4.0/35 mm LB lens and the Phase One backs.
The Alpa 12TC in its more usual configuration with lens, film back and optical viewfinder accessory This is the Alpa 12TC camera body on its own, with the optional wooden handle still attached
The IQ2 backs used in the system have wireless capability, and in the picture are shown connected to an iPhone mounted in the accessory shoe, where a viewfinder would normally sit. Connecting to an iOS device is something Phase One IQ2 owners can already achieve via Capture Pilot, though in this arrangement the bracket can be titled so the phone can act as a waist level finder. The Phase One backs have touch controls, and multi-touch gestures allow pinch zooming and scrolling of images displayed, as well as access to menu systems.
While no pricing for these A-Series cameras has been announced the prices of the individual parts is already known. Currently the Alpa 12TC costs about £1300/$2000, while the lens will be £3600/$5600 and the cheaper back, the IQ250, costs about £23,000/$35,000. The kit must also include the Alpa back adapter MA645AB, which costs approximately £760/$1180. The iPhone will probably be available separately.
