I have been thinking about something and I just can't wrap my head around it. Maybe someone here can tell me what I'm missing. Here goes...
We all know the Inverse Square Law. If I shine a flashlight or fire a strobe, the amount of light will drop off by a factor of four every time the distance is doubled.
Now lets say I'm looking at a picture hanging on a wall. The picture is illuminated by a light above the picture. I move away from the picture, i.e., I double the distance between me and the picture. But the picture does not appear darker by a factor of four.
Why does reflected light act differently than projected light?
I feel like I'm mixing apples and oranges but I can't explain it (to myself). Can someone illuminate me?

