Dan Marchant wrote in post #17319941
First question - do you actually have the rights to license your images for commercial use. I don't know what Australian law says about image rights but in the US the bride/groom/attendees have the right to control the use of their likeness for commercial purposes (which is why models are asked to sign a model release). If you are not 100% sure on the law regarding this issue you should consult a local IP lawyer.
Secondly, vague promises of credit/recommendation are worthless. You need a contractual agreement that specifies exactly what you will get in return for them using your images (unless they are going to pay). Put simply it would cost them a lot of Au$ to create those images themselves so you should be sure to get your money's worth in promotions. Examples would be...
1. Prominent placement for your logo/contact details in their promotional literature.
2. Exclusivity - you are the only tog they recommend for a set period of time.
3. etc
Personally, my studio session contract all of my customers sign before their session say that I have full copyright to the photos and may use them for any purposes I see fit with no further compensation to the client. That's to protect me for using the photos in advertising, but would also cover this.
11. Usage. The Photographer reserves the right to use photographs from your session for
advertising, display, website promotion, bridal shows, photographic contests, publications, or
any other purposes chosen by the photographer.
Whether a blanket declaration like that is legal in your jurisdiction is something you need to verify with your attorney.