What happens with the ETTL system is a pre-flash fires (shutter is still closed at this point) to do the flash metering. Then the REAL flash fires. The real flash fires when the shutter is open. In a normal shutter speed situation like say 1/60 you'll never notice that the flash was even two seperate flashes because it happens so quickly. When the shutter opens it's a focal plane shutter which means it moves across the frame in a linear fashion. With this shutter system there are two curtains. The first curtain and the second curtain. Both curtains move across the focal plane at the same speed, but there is a small gap between the two which is how the film/sensor gets exposed to what's coming through the lens. It works alot like your flat bed scanner does only a whole lot faster. When you choose a higher shutter speed, the curtains don't move faster... the gap just gets tighter. Same thing for a slower shutter... the gap just opens up more the slower you go, until you get to that point where the entire frame is expose all at once... then the second curtain is just held until it's time to close it. This makes it easier to control shutter speeds with great precision, and also helps to get those ridiculously fast shutter speeds like 1/8000 and 1/16000. When you sync your flash on the first curtain, the flash happens when the first curtain opens up the frame. When you sync on the second curtain it flashes when the second curtain moves to close it. So first sync... at the start of exposure and second sync at the end of exposure. Now, how does this effect the shots we take? Ok, consider this. The flash has strobe freezing effect on a subject. So if you take a shot at 1st curtain at say 1/4 and your subject is moving across your viewfinder from right to left. Your subject would be frozen and motionless(more or less depending on ambient light levels) at the right, and you will see the motion blur from that point on to the left until the second curtain closes. This can look very odd and almost like the subject is moving backwards. If you did the same shot with 2nd sync... the subject would be motion blur from the right until the second curtain closes and the flash goes off and then it will be frozen. This would give the subject the appearance of moving forward which would be more appealing