No different than other professionals. There are wedding photographers with varying degress of talent and experience with corresponding price points. Couples have to decide what they can afford. What could someone hiring you to shoot their next event expect verses a seasoned pro with 20 years experience? Is the extra cost worth it to them, or can they be happy with the level of talent you're capable of providing?
Know what you're getting youself into and choose your priorities. Life is full of decisions. Good luck.

