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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 23 Feb 2015 (Monday) 08:21
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A lady offered to buy a signed print. What now?

 
EOS-Mike
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Post edited over 8 years ago by EOS-Mike.
     
Feb 23, 2015 08:21 |  #1

I was contacted on Facebook by a person who wants to buy a signed print of this photo I took.

I haven't ever sold a piece before. All the jobs I do (part time) are portraits, seniors, couples, etc., and with those jobs I have a set price and I deliver a CD or an online folder through Smugmug (depending on the customer's needs).

But this (selling prints) is new to me.

Any suggestions? I know I need to ask her what size she likes, and getting it printed is easy enough, but where do I go from there? And what's a fair price depending on size?

Sorry for being so vague, but it's all new to me (selling prints).

Thank you.


IMAGE: http://fairbanksfamily.smugmug.com/Art/Art/i-zKWD8tj/0/L/Ford%20Truck%20HDR-L.jpg

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PMGphotog
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Feb 23, 2015 08:48 |  #2

Other people might have a different view on this but I'd say whatever your costs are for a hi quality print plus what you think your picture is worth (you could factor in how long it took you to get the shot, and post process it etc times what your hourly rate for your day job is too).

At the end of the day though the main factor is how much you think it's worth and how much she is willing to pay.

Another way to look at it is see what local galleries etc charge for prints of the same size and base it on that.

Well done either way, it's always nice when people want to buy your work :)


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Dan ­ Marchant
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Feb 23, 2015 21:34 |  #3

EOS-Mike wrote in post #17445474 (external link)
I was contacted on Facebook by a person who wants to buy a signed print of this photo I took.

I had the same thing happen. I have a local interest image I posted to a local FB group and someone contacted me asking for a print. I had been looking to start selling prints so decided to use it as a test.

I looked at what the local competition was selling prints for. I decided that I would use this image as a loss leader by offering it slightly cheaper than the competition but would then (this part still in progress) offer other prints at the same price or higher than the competition - my images are very different so they can't buy the same thing from him for less. I offered the print for sale on the local FB page in two sizes with two paper quality options. I did this because I thought many people would want the cheap option.

Turned out that 90% of clients wanted the larger size and no one wanted the cheaper paper. I guess if people have decided to buy "art" they want to believe it is good - for that reason buying good art on cheap paper makes no sense.

When setting the price I didn't just base it on the competition. I also calculated the costs of printing and added a substantial sum for the time spent getting it printed and delivering it locally. I then added an additional amount for the art itself (IE the work/equipment involved in taking the photo).

The larger paper size was more expensive than the smaller (obviously), but not significantly so. My costs for time and art were the same for both sizes and were both substantially larger than the cost of printing. My retail price for the larger print vs smaller was substantially more (more than the difference in paper/ink costs) so selling the larger prints generated more profit for the same amount of work.


Dan Marchant
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A lady offered to buy a signed print. What now?
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