I understand coming here for a starting place, but, this is something you have to mull over yourself. Not just that but in this forum(medium) there is no way you can convey what you want your brand to stand for, and what the business means to you.
You should spend 30-40 minutes brainstorming, take a few days to let those ideas settle, then do it again, and again, and again.
And maybe again,
One more time?
And brainstorming is a process where no idea is wrong, meaning if your wife says something you think sucks, you CANNOT SAY SO. Just go with it. But also don't get hung up with a good idea. You should try to keep things moving. Often the best name is born form the combination of two disparate ideas.
If you don't think you can do it alone, hire a professional, don't get in over your head. Just like we all suggest to amature photogs.
PSA: The above post may contain sarcasm, reply at your own risk | Not in gear database: Auto Sears 50mm 2.0 / 3x CL-360, Nikon SB-28, SunPak auto 322 D, Minolta 20