rgs wrote in post #17454196
Crated is free. Shootproof is free for the first 100 images and has pretty good appearance options. I am able to make my ShootProof site look like it fits right in with my WP site. Fine Arts America is free but if you want the personalization options and an address that looks like yours you $30 per year. My FAA site also blends into my WP site quite nicely.
E-commerce on your WP site is a pain to set up and maintain (unless you run it through PayPal) and credit card stuff is even more of a problem. You're either going to spend a lot of office time (when you could be shooting) making everything work or you're going to pay someone to manage it for you. Unless you're pretty big, doing it yourself is not cost effective compared to paying small fees for services designed for smaller businesses.
Wordpress is a platform used by millions of websites. There are a lot of choices for themes (appearance of the website) and plugins (addons like ecommerce, gallery, contact form, etc). Finding suitable themes is a lot easier than finding plugins that have exact features you are looking for. All plugins need to be installed and configured. All premium (paid) ecommerce plugins have payment gateways integration (ie. Paypal, 2Checkout, Authorize.Net, etc). I think the main challenge is integrating all the plugins to work together.
Here is a good example of integration problems with Wordpress - you have a nice gallery plugin that creates nice looking galleries of your best work. You run Woocommerce (popular ecommerce choice for WP) but it creates a separate section on your website that has a catalog of items for sale. If someone visits your gallery and likes an image in order to buy it the person would have to leave your gallery page and visit another page and find your image there. You are using Wordpress to display your galleries and have option to sell online, yet 2 main components are not working together.
To get proper results with complicated things you often need the help of a skilled professional. An amateur photographer with a lot of big photography components might not be able to use them in the same capacity as a pro photographer would.