I've always avoided having a 24-70mm lens. I wouldn't go as far as saying i'm a prime guy since I don't mind the 70-200 and UWA Zooms.
But the 24-70ii always kind of left me feeling befuddled. Recently however - after a few shoots where my 35mm was sitting at f4-f11 - I realised there are times that having the zoom flexibility is more important than having the aperture flexibility.
So, I've gone ahead and purchased it!
My take on it is this: if the content I'm shooting is good looking enough that I want my shots to contain depth and detail, i'd be pulling out the 24-70ii. If I'm in an ordinary looking environment then I need my prime lenses to give me the shallow DoF to basically hide the normality (or outright ugliness) of it away.
Basically, I feel as though I'd be using it in more controlled environments (where I can set the scene up and light it) whereas most people I believe would be using it in more chaotic environments.
I'm curious how other people feel and how and when they decide to use their 24-70mm lens!
In other words: why do you pull it out of the bag over a 35mm 1.4 or similar prime.





