Remember those cereal box with photos of flakes floating dreamily on immaculate white milk? Only the milk wasn't milk: it was glue. The flakes would have sunk and/or become soggy very quickly, giving the photographer very little time to make adjustments let alone photos. Hamburgers are another case in point, painted with oil so that the meat remains shiny.
Tricks of the trade; only now we have regulations stating that the products depicted on product boxes must be the real products, else it'd be misleading. I'm not going to pull up stats on lawsuits to prove to anyone that this happens: considering how litigious our societies have become and how easily 'offended' people are, it matters not if it hasn't happened yet, it will eventually happen.
From our law:
An advertisement will contravene the law if it contains a representation that is either false or misleading. The following example highlights a misleading representation-an advertisement promotes a bedspread for $50, but the ad does not mention that it is a factory reject. This ad would be misleading because a consumer could be left to believe that the advertiser was selling first quality merchandise when it was second quality merchandise that was being advertised.
Even though each statement in an ad may be literally true, an offence can still arise if the "general impression" conveyed by the ad is misleading.
In reviewing an ad for misleading advertising, it is wrong to carefully parse the language of the copy in an effort to explain away an apparent misstatement.
In summary, the "general impression" conveyed by a representation, as well as the literal meaning, are taken into account in determining whether a representation is false or misleading in a material respect.
Source:
http://www.advertisinglawyer.ca/advertising.htm![]()
There's enough material there for any shrewd lawyer to take advantage of the ambiguous and the subjective to make a case or at the very least a fuss. When all that matters is the 'general impression', the possibilities are endless. Now, if you want to deal with that, be my guest. Some of us are not so rich or reckless to be taking risks when simply using a 24mm focal length would keep everyone happy.
Call it trolling if you will. What bothers me is not so much the suggestion of aggrandising a reduced space, but the attitude that what matters is making money, regardless of the means. If you have to exaggerate, twist, twirl, photoshop, trick or mislead, it's alright: the end justifies the means, doesn't it?
No, it does not.



