memoriesoftomorrow wrote in post #17624401
It is your ability to sell the product you produce at the volume and prices to be sustainable that matters. Photographic skill often has little to do with that.
^^^ Spot on
At the risk of repeating what has already been said, I think it's important to separate the business aspect somewhat from the photographic aspect.
The photographic side is part of the product. It must be of a certain standard "photographically", or you're not going to be sustainable.
But that's only part of the product - YOU are essentially the other part. How are you with clients on the day, guests, how do you manage the formal shots, are you on time, etc. etc. Sorry if a lot of that seems obvious, but I think it gets lost in the mix sometimes - how much your manner and ability to be calm, confident, and courteous, and keep things on track in tricky situations also contribute.
So I guess the "product" is you and how you deal with clients, how you are on the day, and the quality of the shots, as well as how you deliver the final product (I've seen a photographer who has been in the business for 20 years still delivering a disc with the clients' names written on it in marker pen ...? )
The other side is the non-client facing side. Marketing, sales, accounts, strategy, relationship building, all the things that you need to build a sustainable business, that translate across almost any business.
Again, apologies if I'm stating the obvious - but if you sell widgets, it doesn't matter if they are the best widgets in the world if no one knows about them, or you're a d%ck and no one wants to buy them from you anyway. And on the flip side you can be the nicest guy in the world, with amazing marketing and networking skills, but if your widgets are no good then they will ultimately fail.
Also, it depends on whether you're trying to survive on your photography income, or have you achieved what you set out to by shooting 5 weddings a year? What's your goal? Start with the goal and the timeline you have to achieve it, and then you can start to put the other pieces into the puzzle.
My 2c
Sorry for going on so long.