A couple of weeks ago I was looking at the 430 EX II speedlight and I believe it was listed for $199 on Amazon and at B&H. I checked this week and it is "on sale" for $249!! :0
I wonder if this is a marketing ploy to get people to buy the new 430 EX III which is listed at $299. Average buyers would reason that for $50 more they would be getting a newer generation flash.

