Heya,
There is a big chunk of a business like this that does market analysis daily, both psychological and bean-counters. They do a good job of predicting where to go with with release cycles based on current market. Each maker has their own thing they focus on to capture the market. It's very difficult to dominate ALL major aspects of the 35mm format (from sensor to lenses and everything in between it). Sony has it's strength in the sensor. I don't see any Sony cameras producing the big sporting events images. Dynamic range isn't the end-all-be-all. It's just the current flavor-of-the-month "argument" for something. Who's beating Canon's lenses right now? Or ever? Who's beating Canon's AF and top high ISO performance? Combine those? Competing is one thing, like Nikon is doing. But they're not beating Canon in that department. And sports photographers and wildlife photographers, who are the ones buying up the best lenses Canon has to offer (and no one else is matching really) are not concerned with overall dynamic range of a sensor. They're looking at autofocus abilities and the best longest fastest glass they can get to take advantage of the speed of AF. This is where 35mm format's strength lies honestly anyways, in the robust autofocus systems that exist here, coupled with access to fast telephoto lenses. Beyond that, 35mm format doesn't offer much over larger formats. It's that AF/Telephoto that really is 35mm's strength. And who is leading it? Canon seems to be doing a good job of keeping everyone else trying to either keep up, or attempt to get bits of market in other niches, like.... dynamic range, or resolution...
But that's just one perspective. 
Very best,