NewCreation wrote in post #17787555
1. How do I compare output power between speedlights and strobes?
Honestly, in the same modifier with a light meter. Not a comparison you can do with spec sheets of course, and not what you wanted to hear. But what everyone says above is all true: Watt-seconds (when accurately reported) is the amount of electrical energy discharged through the flash tube, and how much of that ends up as usable light depends on many things, especially the modifier (dish, reflector, Fresnel lens, softbox, etc).
NewCreation wrote in post #17787555
2. Levels of equipment: So I am understanding that alienbees are basically beginner strobes and einsteins are a step up with profoto b1 series being high end. I know there is a bunch inbetween. Are the cowboy studio or calument strobes (and the the like) pretty much junk?
I wouldn't say "junk", more like light duty and less predictable. Lots of people without thousands to spend on gear make do with equipment that doesn't meet the color and exposure consistency requirements from flash to flash that the most demanding professionals expect from their gear when working with teams of people (models, MUAs, stylists, grips, producers) who are on the clock. Since you're doing this professionally, you should be looking a couple of steps up from the $60 Cowboy Studio strobes. You know this already
They're not junk per se, I could shoot eBay product shots with them, but they are not right for your business of shooting once-in-a-lifetime events for paying clients. Personally, I put Yongnuo in this category too; they offer excellent value for enthusiasts, but probably not the top choice if photography is your livelihood.
I wouldn't throw AlienBees in with the overseas import cheap strobes. Paul C Buff stuff is all well made and reliable. I think they are at least as good as the lower-end Elinchrom stuff (their made in India/China stuff, not the Swiss made flagship products). They are in the USA, and customer service is great too.
Profoto, Broncolor, Hensel, high-end Elinchrom, etc.. you will find in big commercial studios and on high-budget shoots. Top notch European-made stuff, very expensive, but possibly worth it if it's in your budget.