Film camera line beats out Canon and Nikon for a second year in a row!

Again the Fuji Instax line outsells all of Canon and Nikon combined. So the peiple who think the film revival is just a fad have no ground to talk anymore.

Unfortunately it's a bittersweet win because Fuji spends the profits on theit X-line instead of improving their Instax line that actually makes them their most profit.


http://www.engadget.co​m …usual-holiday-tech-sales/


It's not just holiday sales either, year round they've been #1 for the past two years. I've owned 7 myself so I can attest to how fun they are.

I love my Instax wide. I just wish they would start making cameras with more manual control. I tried a lomography model which turned out to be even less spectacular than their less than spectacular customer service.

Because is like shooting the old school polaroid. Real, holdable photos. The image quality isn't any worst than those from a cell phone. For people never shot films, is cool...the cool and trendy factors. Is point and shoot too....

Is it best selling by dollar amount or by quantity? B.c. it takes quite a few Instaxes to equal one 5DSR sale. Of cousre, I would imagine that margins must be much better on the Instax than a 5DSR or even a Rebel.

And the "print" dimension is no larger than your smart phone screens too...

idkdc wrote in post #17839156
Is it best selling by dollar amount or by quantity? B.c. it takes quite a few Instaxes to equal one 5DSR sale. Of cousre, I would imagine that margins must be much better on the Instax than a 5DSR or even a Rebel.

By volume...how many are sold. Not how much the margin is.....because consumers do not care about your markups. They care about how many units are being sold.....how popular they are when everyone has one.

TooManyShots wrote in post #17839158
By volume...how many are sold. Not how much the margin is.....because consumers do not care about your markups. They care about how many units are being sold.....how popular they are when everyone has one.

Well, the iTunes and Mac App Store have "popular" and "top grossing" categories for a reason. I'm asking what index is measured on Amazon. It doesn't seem like there's an answer on Amazon's website.

Ok...how is a product a "win" for a company if their margin is slim? Derp

maverick75 wrote in post #17838008
Again the Fuji Instax line outsells all of Canon and Nikon combined. So the peiple who think the film revival is just a fad have no ground to talk anymore.

I'm not grasping the significance of the comparison. The Instax gives instant prints and does not require sending the film off to a processor and does not require a computer for processing/printing the photos. It's probably an ideal first camera for a young child. And they come in all colors! This news flash is like making something big out of the fact that Dr. Pepper outsells Chateau Lafite Rothschild.

The Instax isn't film in the traditional sense. So sales are not evidence that the hipster fondness for film cameras is not a passing fad. I shot film for many years. It has seen its day. I also imagine that the comparison with sales numbers for smartphones, which happen to have digital cameras, was left out of the comparison for a reason.

TooManyShots wrote in post #17839158
By volume...how many are sold. Not how much the margin is.....because consumers do not care about your markups. They care about how many units are being sold.....how popular they are when everyone has one.

Well, markups implies profit, which I agree would be a poor measure.

But while units sold is one reasonable measure of market, total revenue is also a completely relevant measure as well.

Put another way.....I doubt Canon, Nikon or Sony care at all what the market share in units is for this film camera. They operate in totally different segments of the market for reasons you would expect.

I work for one of the world's largest car companies. We do not count the number of Razor brand scooters sold and worry about it.

I find it surprising that this camera outsells Canon and Nikon combined so a bit of Googling seems to show that they sold an estimated 4.6 million world wide in 2015 (3.8 mil in 2014). Given that CPIA shows a total of 30mil plus digital camera shipments with Canon and Nikon commanding the lion share of market, That's not even close. Maybe if you take one model alone.

My dslr should be able to take 100k pictures before it might need to be replaced. How many pics can instax take before you toss it into the garbage?
But I like joedlh's illustration the best.

i want to see the numbers showing it outsells canon and nikon combined...it just looks like it's amazons best selling camera...

Want to convince me there's a film "revival"? Show me announcements from the major film manufacturers that they've seen a significant and sustainable increase in demand.

Film won't go away in our lifetimes; at least I hope it won't. But it's a niche market in the still camera world.

elitejp wrote in post #17839452
My dslr should be able to take 100k pictures before it might need to be replaced. How many pics can instax take before you toss it into the garbage?
But I like joedlh's illustration the best.

Hahahah...the problem is that you would replace your DSLR with less than 100k shutter counts because you want to drop a grand or more to upgrade to the latest and greatest body, which allows you to take the same photos that you have been taken with your old body.

Anything to promote shooting film is great. Shooting films remind us that the art of photography has not been always easy in the past.

TooManyShots wrote in post #17840121
Hahahah...the problem is that you would replace your DSLR with less than 100k shutter counts because you want to drop a grand or more to upgrade to the latest and greatest body, which allows you to take the same photos that you have been taken with your old body.

You can replace the sensor at a fraction of the cost of a new dslr.