STPimages wrote in post #17860843
I made my living as the General Manager for IT related businesses for years. I had a complete grasp of what running a business takes. I was a slightly above average photographer and decided to go full time after a few years of doing it on the side. The photography quality is important, but much less so than being a good business person.
Every day, some or all of these happen in my photography business and as a sole proprietor, I have to do them all:
Invoicing
Accounting
Data entry specialist
Tax remittals (State Sales Tax, Annual Franchise Tax, etc.)
IT department
Sales
Social Media Marketing
Google Ads
Regular Blog posts
Client contact
Prospect contact
Email follow up
Retouching specialist
Printer
Creation of sales and marketing materials
Bank deposits
Outgoing mail specialist
Calendar Manager
and LASTLY, photographer
One thing that I did learn by working for two very successful and talented photographers just after college is the odds of you being good as you need to be at all of those things on that list are very slim. So I learned to capitalize on my strength and get help in areas that I don't love and are weaknesses. One thing that I have noticed with really successful photographers is most that have studios have studio managers to run the studio. Most commercial photographers have reps especially in the beginning when establishing themselves. And in other areas where someone is not strong my advice is get those that are as passionate and as talented in their world as you are in yours. There also needs to be a very good accountant involved. That leaves a photographer to do what makes him the most money and the reason that he started doing it in the first place. Knowing ones strengths and weaknesses and filling in the gaps where one is not strong with those that are strong in those week areas is smart business because most will not be able to do it all well. And I don't know about anybody else but if I spent 80% of my day doing the #s and the other business end I wouldn't have remained in the business for 3 decades and not been as successful or as happy as I am.
Why should photography be different from other professional fields that are specialized? Like say, a chef. Most chefs will either partner with a business partner that knows the restaurant business to run the restaurant or hire a manager to run the restaurant. That leaves them to not only do what they are good at but what they love and makes them the most money. Physicians also have office managers so they can practice medicine and do what they do best. And another thing they have in common with a lot of successful photographers is they all have very good accountants. Why should photographers be different?
This was in another thread but I thought I would paste it here because it sorta explains my experience as a pro and why and what made me do it. I studied photography and art in college (B/A). I have also taught part time on the college level. I have been doing this full time and supporting the family with it since 1986. (30 years this year). I have seen them come and go over the years and one thing that I see in those that have longevity is most do personal work outside and separate from their pro work. The professional work feeds the beast and pays for everything including the base to do your personal work from. Professional work is the clients. It revolves around what they and their agents (and by agents I mean people like art directors, designers, account managers, etc) need. If you don't feed that need and exceed that need consistently you wont stay in business. Personal work is where the passion is. The pro work feeds the family. The personal work feeds the soul.
I feel more passionate about photography now than I did 30 years ago. I am a photographer. It's not a hat that I take off the shelf and put on when needed. It really defines who I am. So my personal work is the hobby side of it for me. No one tells me what I should photograph or how with my personal work. My pro work is usually a collaboration. I actually enjoy that side of things a lot but I know in the end that it's not mine, it's the clients. As I have said, if I don't exceed the clients expectations consistently then I don't stay in business.
Here's a couple of great photographers and what that took pro work to support themselves and their art and this is what they had to say:
"When money enters in, - then, for a price, I become a liar, - and a good one I can be whether with pencil or subtle lighting or viewpoint. I hate it all, but so do I support not only my family, but my own work." - Edward Weston
"There’s always been a separation between fashion and what I call my “deeper” work. Fashion is where I make my living. I’m not knocking it. It’s a pleasure to make a living that way. It’s pleasure, and then there’s the deeper pleasure of doing my portraits. It’s not important what I consider myself to be, but I consider myself to be a portrait photographer." - Richard Avedon
Passion is very important. What will win out in both the professional world and the art world is a desire. I think persistence is the one thing that separates those that do well from those that fail and the desire to do what one has to do to make it is the key.
I read that someone is some tiny town in the middle of no where say that they have no commercial photography experience and they are now doing commercial work and they ask how do I get business. I respond move to New York, Chicago or LA and work for a known commercial photographer in one of those markets for next to nothing for 3 or 4 years then after all you learn about the biz and the people you meet then maybe give it a shot and the odds would still be against you. The response is I don't want to move. Then you know that they don't have what it's going to take.
I love what I do. Though I have had some success with my personal work I don't make near enough with that to give my family the standard of living that they deserve. So the base is the pro work. That buys the cameras, pays the mortgage, the insurance, health and business, the cars etc and gives me the freedom to create exactly what I feel in a very honest and real way with my personal work. It is mine.
What I am trying to show and say is for me and many others that a separation between what you do for you and what you do for others can be very important. If I didn't have my personal work and only do commercial work I would have probably lost the passion and been burned out a couple decades ago. But my personal work is my true creative outlet and that makes it all worth it. I have seen them come and go over the years. Many of them are still good friends and one thing that they lost was the passion and all of the ones that have failed where those that only picked up a camera to make a buck. I can also say I know a few that are no longer working professionally but still are photographers. One thing I do know is if you have lost the passion and desire already and you are just starting out then maybe this isn't for you.
Thats my 2 cents. Take it for what it is worth.
Allen
What made me become a pro is I have no other marketable skills and there is nothing else that I see myself doing..